Hotmart: A young man dropped out of college and now earns $13,000 – applications – technology

The classroom was not Daniel Zarate’s favorite place. Therefore, if he had to define his bachelor’s degree in one word, it would be dissatisfaction. Contrary to how he feels after five years after completing a semester and a half at university, because now he is receiving between 5,000 and 13,000 dollars a month, which is about 30 million pesos.

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Although he loves to learn, he does not like to do it in organizations where he has to stick to schedules, pass grades or deliver deadlines in order. But he stresses that in his school days, although he did not attend all classes, his grades were excellent.

Daniel is a 22-year-old young man who confirms that since May 2020 he found a passion that saved him from an economic crisis that engulfed him.

He has just left school and has not taken the path that only 52% of young people in Colombia can reach. According to a report by the University of Javeriana Education Economics Laboratory, the population between the ages of 17 and 21 in the country, Slightly more than half are enrolled in higher education.

The economic situation did not allow me to go out or study. I got away from my friends because of that, it was embarrassing for me

And Bogotano was part of that statistic. “My mum wasn’t able to pay for college and I didn’t want to put in too much effort either. However, I looked for scholarships but nothing fit. They were all for minorities or people with certain requirements for excellence that he didn’t have. I wasn’t a good fit for any of them.”

Therefore, faced with the impossibility of paying university fees, he decided to study the French language while all his friends attended the most prestigious universities in the country. “It was like a cup,” his classmates recalled saying: “I went into this, I went into that.”

The pressure was not lacking in 2018. Phrases such as: “You are wasting your time, you will not be a person in life if you do not go to university,” repeatedly reached his ears. Until they finished persuading him.

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Try your luck in Medellin

Advertising, marketing and photography have always caught his attention. So it was clear to me that if I finally decided to go to university, it would be to study some of those professions.

In 2019, his home’s economy took a slight respite, so he and his mother — who raised his two older sisters with and with him — began doing the math. Figures were counted in Medellin, but not in Bogotá, where study was more expensive. An additional 6 million specifically by account.

Medellin University.

The loan was a lifesaver for Zarat to enter the University of Medellin to study Marketing. “I’ll see if that really matters,” he thought at that moment.

He managed to perform an entire semester, but again felt unsatisfied. “It turns out I’m already learning things, I wouldn’t say no, but I was repeating what I saw in school, so I asked myself again.”

In his spare time he taught math lessons to help pay off debts and on vacation, on the eve of 2020, he was again in limbo as the question was the same: to sign up or not.

Precisely since the year the epidemic began, the decline in registration has become apparent. The problem goes back years.

EL TIEMPO recorded last year that this trend had been declining for four years and that in 2020, before the start of the covid emergency, it showed signs of recovery. Despite this, the impact of the economic emergency triggered negative indicators.

The number for 2020 was 2,355,603 registered, which means that in four years the system has lost more than 90,000 students. Daniel was one of them.

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Love was her breaking point

A year before the pandemic changed our lives, Zarat’s life changed with love. On December 31, 2018, at a New Year’s Eve party in Medellin, he met his now-wife: Paula Ferrer, a 25-year-old civil engineer.

Daniel Zarate

Daniel Zarate and Paula Ferrer.

They both say the connection when they saw each other was instant. Their first conversation, which they still keep, was on January 1, 2019 and since then they haven’t stopped talking. Even with the ring on, they’ve already put in the commitment.

That year, they maintained a long-distance relationship and at the beginning of 2020, before the arrival of COVID-19, Ferrer made the decision to move to Colombia to start a job as a tour guide with Zarate, who at the time was an employee who had lodged in central Bogota.

As the world was shutting down due to the pandemic, so were the sources of income for them. For this they had to move to the house of one of their sisters. “We are very grateful to her and my mother for literally saving us from being left on the street. But it was very uncomfortable to come close to promising that we would leave and we couldn’t.

What would have been a two-week stay turned into six months. They sent resumes and were not hired anywhere. “Because I didn’t have an address with me, my options were limited: call center or call center,” says Zarat.

Facing the impossibility of finding a job, the young man says that his partner found an “app” called “Hotmart” on the Internet, which, according to the description on his website, “is a platform for marketing and distributing digital applications and products.”

When we had our space and organized ourselves, everything flowed better

The methodology works like this: someone creates a course or digital product and makes it available on the platform. Another person “with good relationship skills” is responsible for making the sales and receives a commission. Finally, there is the consumer who buys products from the platform.

Daniel and Paula are in the second step of this system, that is, they sell products. Both state that the first sale, after several failed attempts, was made on May 28, 2020 and earned $44.

They achieved everything after taking a course with the platform which they were able to pay for by selling Paola’s cell phone, as they no longer had any savings.

During that first year of the pandemic, they devoted themselves to understanding how sales worked. They say that the results were so good that Daniel definitely decided not to continue studying, because it was profitable for him to devote 100% of his time to it.

What they earned in the first few months was used to pay off debts they owed their sister for their stay, and they decided to move in together in Medellin in August. “When we had our space and organized ourselves, everything flowed better. In the first month together, we made $3,000 and something else.”

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Swissat accounts

Their activity history in the app effectively shows the income the couple earned in the roughly two years they completed that activity. As of February 15, 2022, they have sold courses totaling $72,329. According to what they say, they can bill between $5,000 and $13,000 per month, since they’ve set up their self-run chatbot with a flow of answers for sale. In short, the bot is selling and they are interested in sending potential buyers to the app.

Both Daniel and Paula emphasized that their parents were somewhat hesitant about the topic at first, but now they accept their approach to getting income.

They explained that Hotmart does not charge them a fee for the sale, but rather to withdraw the money they receive for the sales they have been able to complete.

“We got to the point where it works so well for us that we are now helping others make it work for them too,” they say.

Their time is now split between creating content for social networks under their “SoyZarate” brand and educating those who want to have an experience like theirs. They are also dedicated to travel, and they initially did so in Colombia and have already gone to other countries like Mexico. They say they furnished their first apartment, bought equipment like cameras, invested and saved and helped their families in the economy of their homes.

Sharing his experience, Zaratt emphasizes that in terms of education he does not consider that it is not important, but says that it is not the main thing in all professions.

“I consider that there are different ways of studying and learning and I believe that in many cases the university has remained in theory and that is where the practice is in the end. The methodology for teaching has to change from experience,” he explains. He concludes by saying that his story is not “the story of the boy who stopped studying and is now winning. I continue to study, but not at university.”

Ora Maria Saavedra

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