Grupo Éxito Expocervezas organizes by offering more than 180 references

In Colombia, about 51.4 liters of beer per person per year and despite the pandemic, the country’s beer market has continued to grow, as shown by data from Euromonitor. The Caribbean coast is among the regions with the highest consumption of this product nationally.

Within the spirits segment, beer is the best-selling category success group It represents 39% of the organization’s total alcoholic beverage sales and through 2021, sales grew over 20%, with a significant presence of national and craft beer.

According to Grupo Éxito, this is explained by initiatives being developed such as the Innovation Factory, a project that allows small business owners to showcase their products on online platforms. Carolla.

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