With the World Law Congress taking place, from December 2 to 3, Barranquilla is showing itself to be one of the Colombian destinations most likely to host high-profile events in the country, as confirmed by Procolombia President, Falvia Santoro.
This international meeting brings together nearly 200 speakers from around the world with important figures such as King Felipe VI of Spain, President of Colombia, Ivan Duque, as well as other presidents and former presidents, among other important attendees, to discuss the rule of law.
The event joins the IDB Association held in March of this year, with 27 virtual seminars featuring over 100 speakers and over 35,500 spectators from all over the world.
“In addition, the city, even in exceptional times such as the pandemic, has turned out to be an ideal and competitive destination compared to others in the region for organizing this type of meeting,” ProColumbia said in a statement.
“It is an honor to see how Barranquilla is up to the task and emerging as one of the cities most prepared to host events of the stature of the World Law Conference or the Assembly of the Islamic Development Bank. This demonstrates the ability of Colombia and the entire tourism chain to adapt quickly and effectively to the new demands of the meeting industry. The country has, Santoro said. Today it is an ideal destination for high profile international gatherings and gatherings.
He argued that the attraction of these events is the result of public and private efforts between state offices, business professionals specializing in the meetings industry, and ProColombia, which continues to attract international markets to Colombia for hosting events.
We have identified this growing interest in exhibitions in the events sector such as IBTM Américas 2021 in Mexico, the first meeting of the meeting industry that we attend in person as a country. There, 124 opportunities were provided to capture international events with entrepreneurs from eight markets in America and Europe,” he adds.
According to Procolombia, October was the month when Colombia showed that it is still as strong as the event organizer which is why it has had significant results at the ICCA World Congress and Fiexpo, both major events in the meetings industry worldwide.
In the process of revitalization, Colombia has adapted to the new trends in the sector to organize events in a hybrid and biologically safe manner. The country has made headway, for example, with the national government’s “Certificate of Vital Insurance Verification, covid-19” stamp that has been certified by more than 950 Colombian companies.